Branding and packaging system for Collagen 10,000, an offshoot product line of Tahitian Noni.

Collagen 10,000’s target demographic is 42–68 year old women, so, using the trusted Tahitian Noni packaging identity, I made strategic changes to the color palette, typographic system, iconography, label layout, and incorporated a gentle Collagen 10,000 brand mark that balances femininity and the trustworthiness of backed science.

Director of Marketing & Creative: John Raser
Art Director: Scott Fuhriman
Associate Creative Director: myself
Production Designer: Gary DeMille