Corporate branding suite of Partner.Co, the replacement of NewAge, Inc. The logomark, or handshake, is paired with strong, established typography that emphasises a sense of trust, which is imperative for a company undergoing a massive restructuring and identity update. The color palette is airy and inviting, and reinforces a healthy identity, on which the entire company is based.

During this time, the creative department was undergoing major changes and left the department without a Creative Director. Being in a senior roll, and after my initial concept was chosen, I was tasked to concept, craft, and finalize the full identity system of Partner.Co, reporting directly to the Director of Marketing, C-suite, and investors.

Associate Creative Director: myself