Brand update and packaging system for Tahitian Noni, a staple brand recently acquired by NewAge through a company acquisition. Tahitian Noni is a functional dietary supplement, intended to be taken as daily shots, that helps boost a wide array of health benefits through its inclusion of its main ingredient, the noni fruit, harvested natively in Tahiti. The original branding and packaging was outdated and targeted an older and less-inclined-to-buy demographic, and thus needed a visual and physical overhaul.

Beginning with custom lettering and typography for the new wordmark, the brand update began to take shape through custom foliage & Polynesian flowers that create a bouquet that surrounds the important information per each product.

Originally available in two variations (Tahitian Noni Original & Tahitian Noni MAX), the line immediately grew to include 4 single-use shots (Original, Immunity, Focus, & Sleep) that each include specific additive ingredients for unique mood / health enhancement properties. 


Associate Creative Director: myself
Production Designer: Gary DeMille
Photography: Sydney
—
All design work is my own except the icons found in the brand guidelines, which were created by Scott Fuhriman.