Experiential design system and assets for a themed seminar for PepsiCo Consumer Insights. Focusing on consumer trends, the identity & experience was built on a train ride; every stop, or seminar segment, a different trend to be explored. Deliverables created for the seminar range from branded backdrop, train ticket invitations, keynote speaker ID badges, banners, and booklets & goodies for employees in attendance to take home. The Consumer Trends Guide featured blank pages in the back so employees could continue to use it as a reference while compiling notes, etc. beyond the event.

Creative Director: Marcus Jimenez
Lead Designer: myself