Branding and label designs for a CBD infused product for the Japanese market. The brandmark is a bouquet of broad tropical leaves which stems create the subtle silhouette of a cannabis plant — all blooming behind a halved noni fruit, the unique ingredient in Tahitian Noni products. The typography is custom and features softened terminals in the letterforms to create leaf-like shapes. Through bold, rich colors, Plantana stands out proudly and strong against competitor brands in the CBD topical space. To further elevate the brand, both the label and single-pack cartons feature embossed geometric flower patterns.

Associate Creative Director: myself
Production Designer: Gary DeMille