With legalization on the horizon and CBD carving a booming segment of the market, and NewAge already having its own established Health Sciences division, NewAge | Health Sciences CBD Suite was born.
Bridging science with modern aesthetics, the branding utilizes offset typographic treatments, hexagonal (molecular) shapes, and custom iconography, all within a simple palette. To minimize the footprint of the products, the labels and all packaging use recycled kraft paper and vegetable based inks.

Marketing Director: Jay Barrow
Creative Director: Matt Hardy
Associate Creative Director: myself
Copywriter: Jahla Seppanen