TeOra
Project Type
Branding, Packaging, and Editorial Design
Tools Used
Adobe Illustrator, InDesign, and Photoshop
Role
ACD
Date
2020
Brand & packaging system for an intermittent fasting line of products. After a business merger, the decision was made to reintroduce a newly acquired intermittent fasting product. However, to make it cost effective, it would be organized as an offshoot of the successful and known Tahitian Noni brand . After several iterations of rebranding the original product, TeMana Shape, the product expanded to own its own title TeOra, which includes Shape Smoothie, Reset Tea, and Sugar Stop.
After the branding and product lines were finalized, a simple educational campaign was launched. Below are select spreads, inserts, and 1-sheets from a nutrition guide, 30 day challenge introducing intermittent fasting, and other informational pieces.
Creative Director: Scott Fuhriman
Associate Creative Director: myself
Production Designer: Gary DeMille
Photography: Sydney